Blog marketing is big business, and it’s our business. Countless brands use it to promote themselves and grow their online presence, but what exactly are they doing? Today we discuss what blog marketing is, how it works, and the pros and cons of business blogging…
What Is Blog Marketing?
Blog marketing is all about using a blog to reach your target audience, and hopefully direct attention to your business. Business owners using blogs to market their brands will post a variety of content, including written posts, pictures, videos, and even audio recordings, in order to attract more customers.
Most of the time, these posts are meant to educate the readers about a certain aspect of an industry or reveal some ‘behind the scenes’ information about the business, all while subtly promoting the products and services being offered. Some business owners even use their blogs as a source of feedback, asking their customers to leave their opinions and suggestions in the comments!
Nowadays, you’ll find most business blogs attached to the brand’s online store, though some people will choose to host their blog on a completely different site. Regardless of where you find it, a business blog will always include backlinks to products and services, as well as options to create an account or sign up for a newsletter to stay updated.
How Does It Work?
Blog marketing works by showing potential customers that there are real people behind a brand, who care about their customers’ opinions and are genuinely trying to connect with the people who support their business.
Posting educational and helpful content on a business blog makes that brand seem more trustworthy – they’re trying to help their customers understand the industry and answer their questions, instead of just shoving a promotion in their faces. It also shows that the people running the business actually have experience in their industry and are willing to pass on their knowledge to others.
Likewise, posting more personal content like “Meet The Owners!” makes the brand seem more trustworthy as it shows a more genuine and laidback side to the brand. A lot of people prefer to support businesses that are open about who they are and what they stand for, and a business blog is the perfect place to talk about those things without the risk of being too unprofessional.